L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973
Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
Brand: L'Oreal Paris Store
Color: L'Oreal Paris Store
Color: **7OP Light Lilac Opal Brown** | Size: **Pack of 1** L'oreal Superior Preference hair color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 luminous shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.